It is beyond doubt that true artists live forever. But, reminding us yet again that it is the true fans and followers who consecrate immortality on to the artists, the crowd-sourced Johnny Cash video has grabbed a spot on this year’s Grammy Nominations.
‘The Man in Black’ has been resurrected by the The Johnny Cash Project, which gave Cash’s final studio recording, ‘Ain’t No Grave’, with a nothing-like-anything-before video. It is a collective, or crowd-sourced, music video put together using the drawings submitted by the denizens of the web.
Now, ‘Ain’t No Grave / The Johnny Cash Project’ figures on the list of nominees for 53rd annual Grammy Awards under the category Best Short Form Music Video, alongside tracks like Eminem & Rihanna’s ‘Love The Way You Lie’ (Explicit Version), ‘Stylo’ of Gorillaz, Mos Def & Bobby Womack, Cee Lo Green’s ‘F*** You’ and Lady Gaga’s ‘Bad Romance’.
The Johnny Cash project does face a huge competition. Take for instance the YouTube views of the other contenders, ‘Bad Romance’ has more than 300 million views, ‘F**k You’ has attracted 32 million views while ‘Love The Way You Lie’ has pocketed around 200 million on the video sharing website.
Nevertheless, the Cash nomination stands class apart. For one, the artist’s work has been featured seven years after his death in 2003. The video is created by fans across the world and refreshes itself with every new contribution.
The Johnny Cash Project:
Video director Chris Milk is the man behind the commendable project, produced by Radical Media.
Speaking about how the project was born in Portugal at an art and technology conference back in 2009, where he met Aaron Koblin, who now heads up Google Creative Lab’s Data Arts Team, is quoted as saying in Mashable, “We knew that we would need an artist that had a certain level of universal love for them already existing, and that’s a difficult thing on the Internet nowadays because you only have to go a couple of pages deep to find millions of haters of everything.”
The Johnny Cash Project has a dedicated website, where fans can use a specialized drawing tool to contribute a frame or frames to the video.
“A UNIQUE COMMUNAL WORK, A LIVING PORTRAIT OF THE MAN IN BLACK” – reads the website.
“Through this interactive website, participants may draw their own portrait of Johnny Cash to be integrated into a collective whole. As people all over the world contribute, the project will continue to evolve and grow, one frame at a time.”
According to the video [Watch Official Video], “To date, over 250,000 people from 172 countries have participated in an online video to construct Johnny Cash’s final music video.”
We continue to love how internet is changing how the world works in almost every way possible. The medium has not only provided the true blue Johnny Cash fans an opportunity to be part of the brilliant musician’s legacy, but has also, consequently, brought him back to life to give the “stars” of the day a run for their money.
Our digital artist is current trying hand on the Johnny Cash Project. If we get our frames up there, we will surely share it with you all. In case, you have already got your art featured or are trying to, share your story with us – tell us about your inspiration and love for ‘The Man in Black’.